Exploring Morocco Trips is a travel agency that started from a series of experiences in the Moroccan desert. Our father was a nomad and camel herder in the desert. Over time, drought affected the lives of nomads and made it difficult to earn a living. So, our father decided to join the army to secure a source of income, but he was rejected several times because he had never attended school. After that, he decided to sell the camels he was raising and look for a new source of income. He bought a 4×4 vehicle and started organizing desert tours. Although he did not receive formal education, he acquired English and Spanish language skills through his experience traveling by camel in the desert, as tourists would occasionally meet him in the desert and he would learn some words from them, which helped him improve his communication in those languages.

When I was young, I used to accompany my father on his trips, and I found my passion in this field. I enjoyed meeting new people from different cultures. I developed a deep love for traveling with my father, and through these experiences, I gained both knowledge and passion for this field.

Over time, my brother Youssef and I decided to study English, Spanish, and French, and to work on improving our language skills. Then we started expanding our experience—rather than limiting ourselves to desert tours, we decided to offer tours across Morocco that include all aspects of its natural and cultural beauty. We also decided to move to Marrakech to further grow our business, as the city is an ideal starting point for all destinations across Morocco, including the Atlas Mountains, the sea, and the desert.